B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
54%
54% -- consumers avoiding businesses below 4 stars for consumers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
thesurgepoint.com
Primary
Tier C
https://www.thesurgepoint.com/blogs/reputation-marketing ↗
Source Article
Reputation Marketing Explained: Everything You Need to Know
Reputation Marketing Explained: Everything You Need to Know
When was the last time you searched for a business and the reviews made you hesitate? Did you decide to look for another option instead?
The truth is your potential customers do the same thing when they see your reputation online.
This is w…
Original Research
thesurgepoint.com
· Original study ↗
Methodology
Unsourced claim in a marketing blog; original study not identified
Methodology documented
Segmentation
IndustryAll
RegionGlobal
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
consumers: 54% consumers avoiding businesses below 4 stars. Source: thesurgepoint.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-avoid-below-4-star-businesses
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<blockquote cite="https://lighthousedata.io/data/consumers-avoid-below-4-star-businesses" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- consumers avoiding businesses below 4 stars for consumers<br><small>Source: thesurgepoint.com (2025) · <a href="https://lighthousedata.io/data/consumers-avoid-below-4-star-businesses" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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