B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
88%
88% -- consumers saying authenticity is key factor in brand preference for Consumers (2021)
88% of consumers say authenticity is a key factor when deciding what brands they like and support.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Stackla
Primary
Tier C
https://www.mariart.com.au/insights/look-beyond-the-logo/ ↗
Source Article
Look Beyond the Logo - Strategic Branding Insights
Yes, your logo is a crucial symbol and identifier – but it’s only one part of your brand. Understanding that, and nailing your strategic branding, is the secret to achieving sustained competitive advantage.
Much more than a logo and colour palette, your brand is your single most important business a…
Original Research
Stackla
· Original study ↗
Methodology
Cited from Stackla research
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 (current) | 88% | |
| 2026 | 90% | +2.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 88% consumers saying authenticity is key factor in brand preference. Source: Stackla (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-authenticity-brand-preference-2021
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<blockquote cite="https://lighthousedata.io/data/consumers-authenticity-brand-preference-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- consumers saying authenticity is key factor in brand preference for Consumers<br><small>Source: Stackla (2021) · <a href="https://lighthousedata.io/data/consumers-authenticity-brand-preference-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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