B
Evidence Grade B
Graded
under review
Safe to Cite
Current
86%
86% -- consumers saying authenticity is important for consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
aroluxe.com
Primary
Tier C
https://aroluxe.com/marketing-on-tiktok-what-generation-z-already-knows/ ↗
Source Article
Marketing on TikTok: What Generation Z Already Knows
Original Research
aroluxe.com
· Original study ↗
Methodology
Original survey source not identified in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 86% consumers saying authenticity is important. Source: aroluxe.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-authenticity-brand-preference
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<blockquote cite="https://lighthousedata.io/data/consumers-authenticity-brand-preference" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- consumers saying authenticity is important for consumers<br><small>Source: aroluxe.com (2026) · <a href="https://lighthousedata.io/data/consumers-authenticity-brand-preference" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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