B
Evidence Grade B
Graded
under review
Safe to Cite
Current
86%
86% -- share of consumers valuing authenticity for Consumers (2026)
Lighthouse Research Team
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Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
7 Types of Video Content Your Customers Will Benefit From - Designerly
You already know the power of videos for promotional purposes or to inform potential customers. However, there are many different types of video content you can tap into. Each has its own advantages and sends a different message or meets a different consumer need.
No matter what type of format you c…
Methodology
Cited research, original study not identified
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Consumers: 86% share of consumers valuing authenticity. Source: (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-authenticity-brand-connection
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<blockquote cite="https://lighthousedata.io/data/consumers-authenticity-brand-connection" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- share of consumers valuing authenticity for Consumers<br><small>Source: (2026) · <a href="https://lighthousedata.io/data/consumers-authenticity-brand-connection" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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