B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
63%
63% -- consumers annoyed by generic advertising for Consumers (2024)
About 63% of consumers report feeling agitated or highly annoyed by generic advertising content/blasts.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MarketingSherpa
Primary
Tier C
https://soft-loft.com/blog/25182-2/ ↗
Source Article
Mastering Ecommerce: Selecting the Right Marketing Tools for Effective Engagement and Growth
The world of ecommerce is not just competitive; it's a vast ocean of opportunities and challenges. Businesses today aren't just competing for attention; they're vying for valuable engagement and loyalty. Amid a digital environment where consumers receive countless promotional messages, the struggle …
Original Research
MarketingSherpa
· Original study ↗
Methodology
Attributed to Marketingsherpa; survey details not provided
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 63% consumers annoyed by generic advertising. Source: MarketingSherpa (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-annoyed-generic-ads
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-annoyed-generic-ads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- consumers annoyed by generic advertising for Consumers<br><small>Source: MarketingSherpa (2024) · <a href="https://lighthousedata.io/data/consumers-annoyed-generic-ads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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