B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
29%
29% -- share of consumers who always read reviews for consumers (2026)
The share of consumers who always read reviews was previously 29% before jumping to 41% in a single year.
- Represents the prior-year baseline before increasing to 41% in the 2026 survey
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightLocal
Primary
Tier C
https://thinkcreativeagency.com.au/9-simple-steps-to-leaving-a-google-review/ ↗
Source Article
9 Simple Steps to Leaving a Google Review
By Think Creative Agency. Updated September 2026. A Sydney creative and digital agency helping local businesses grow since 2012.
To leave a Google review, sign in to your free Google account, search for the business on Google or Google Maps, open its profile, tap the star rating, write a short hones…
Original Research
BrightLocal
· Original study ↗
Methodology
Year-over-year increase from 29% to 41%; cited from BrightLocal Local Consumer Review Survey 2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 29% share of consumers who always read reviews. Source: BrightLocal (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-always-read-reviews-41-percent-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-always-read-reviews-41-percent-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- share of consumers who always read reviews for consumers<br><small>Source: BrightLocal (2026) · <a href="https://lighthousedata.io/data/consumers-always-read-reviews-41-percent-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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