B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
41%
41% -- share of consumers always reading reviews for consumers browsing local businesses (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightLocal
Primary
Tier C
https://getplaudit.com/blog/why-customers-dont-leave-reviews ↗
Source Article
Why Customers Don't Leave Reviews (And How to Fix It) | Plaudit
Why Customers Don't Leave Reviews (And How to Fix It)
Most happy customers intend to leave a review — they just forget. Here's why review collection fails and how automation solves it.
You've just delivered great work. Your customer is thrilled. You ask them to leave a Google review — they say "of c…
Original Research
BrightLocal
· Original study ↗
Methodology
Cited from BrightLocal consumer review research; survey details not stated on page
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers browsing local businesses: 41% share of consumers always reading reviews. Source: BrightLocal (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-always-read-local-reviews-brightlocal
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<blockquote cite="https://lighthousedata.io/data/consumers-always-read-local-reviews-brightlocal" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- share of consumers always reading reviews for consumers browsing local businesses<br><small>Source: BrightLocal (2025) · <a href="https://lighthousedata.io/data/consumers-always-read-local-reviews-brightlocal" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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