B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
72%
72% -- consumer expectation share for consumers (2026)
72% of consumers believe brands should clearly identify when an interaction is powered by AI.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Execs In The Know
Primary
Tier B
https://execsintheknow.com/knowledge-center/customer-experience-research/hot-topics-research/ethics-… ↗
Source Article
The New Human Touch: Re-Earning Trust in the Age of AI
The New Human Touch: Re-Earning Trust in the Age of AI
As AI reshapes customer experience, trust, not efficiency, becomes the differentiator.
by Execs In The Know
For the better part of a decade, customer experience (CX) leaders have been asked some version of the same question: Can artificial intel…
Original Research
Execs In The Know
· Original study ↗
Methodology
Execs In The Know Hot Topics research on consumer perspectives on AI for CX
Methodology documented
Segmentation
IndustryAll
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
consumers: 72% consumer expectation share. Source: Execs In The Know (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-ai-disclosure-expectation-2026
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<blockquote cite="https://lighthousedata.io/data/consumers-ai-disclosure-expectation-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- consumer expectation share for consumers<br><small>Source: Execs In The Know (2026) · <a href="https://lighthousedata.io/data/consumers-ai-disclosure-expectation-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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