B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
75%
75% -- consumer support for ai disclosure rate for consumers (2025)
Approximately 75% of consumers think that completely automated AI-driven campaigns should be strictly controlled, and that firms should reveal when they use AI-generated content.
- The source states 'approximately 75%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IPA
Primary
Tier B
https://dmidigitalmarketing.com/how-to-disclose-ai-generated-content-best-practices-for-marketers/ ↗
Source Article
How to Disclose AI-Generated Content: Best Practices for Marketers -
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ToggleAI is now normalized in everyday digital life. The technologies we use in marketing now integrate AI by default rather than as an add-on. Google, for example, has been optimizing its search engine for the AI era, rolling out AI-powered features such as AI Overviews (formerly SG…
Original Research
IPA
· Original study ↗
Methodology
IPA AI Attitudes survey, as cited by source
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
consumers: 75% consumer support for ai disclosure rate. Source: IPA (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-ai-campaigns-strictly-controlled
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<blockquote cite="https://lighthousedata.io/data/consumers-ai-campaigns-strictly-controlled" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- consumer support for ai disclosure rate for consumers<br><small>Source: IPA (2025) · <a href="https://lighthousedata.io/data/consumers-ai-campaigns-strictly-controlled" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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