C
Evidence Grade C
Use with Hedging
Aging
48%
48% — consumers abandon due to high shipping cost for Online Shoppers (2024)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2024
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
8
Sources (8)
Time Business News
Primary
Tier A
https://timebusinessnews.com/online-learning-software-and-platform-market-size-and-growth-statistics… ↗
Source Article
Online Learning Software and Platform Market
Online Learning Software and Platforms, or online course platforms, provide an architecture to create online courses and other educational products.Online Learning platforms are used by businesses, educators, or solopreneurs to create, author, and/or self…
Also cited by
Baymard Institute
https://baymard.com/lists/cart-abandonment-rate
2026-05-01
Interactive Advertising Bureau (IAB)
https://www.iab.com/news/iab-annual-report-2019
2026-05-01
2026-05-01
BOIA (Business and Organizational Initiatives for Accessibility)
https://www.boia.org/blog/4-ecommerce-statistics-that-should-make-accessibility-…
2026-05-01
2026-05-01
2026-05-01
Original Research
Baymard Institute
· Original study ↗
Methodology
Baymard Institute checkout abandonment survey. Shipping costs are the single most cited reason for cart abandonment.
Study: Unknown
Segmentation
Industryretail_ecommerce
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
Online Shoppers: 48% consumers abandon due to high shipping cost. Source: Time Business News (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/consumers-abandon-due-to-high-shipping-cost-online-shoppers-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-abandon-due-to-high-shipping-cost-online-shoppers-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> — consumers abandon due to high shipping cost for Online Shoppers<br><small>Source: Time Business News (2024) · <a href="https://lighthousedata.io/data/consumers-abandon-due-to-high-shipping-cost-online-shoppers-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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