B
Evidence Grade B
Graded
under review
Safe to Cite
Current
57%
57% -- share of consumers only using businesses with 4 stars for consumers (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightLocal
Primary
Tier C
https://tailoredtactiqs.com/local-seo-strategies-google-business-profile/ ↗
Source Article
Local SEO Strategies: How to Outrank 99% of Local Businesses on Google
Most local businesses waste time on SEO tactics that stopped working years ago, while their competitors dominate the Map Pack by focusing on what actually moves rankings.
This guide breaks down the most effective local SEO strategies into a tier system: what you must do, what helps, and what’s a com…
Original Research
BrightLocal
· Original study ↗
Methodology
Cited as BrightLocal data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 57% share of consumers only using businesses with 4 stars. Source: BrightLocal (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-4-star-minimum
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<blockquote cite="https://lighthousedata.io/data/consumers-4-star-minimum" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- share of consumers only using businesses with 4 stars for consumers<br><small>Source: BrightLocal (2026) · <a href="https://lighthousedata.io/data/consumers-4-star-minimum" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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