B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

31%

31% -- share of consumers requiring 4 5 stars or higher for US consumers (local business search) (2026)

2026  · BrightLocal

In 2026, 31% of consumers will only contact a business with a rating of 4.5 stars or higher.

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Attribution: BrightLocal View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2026
Entity
US consumers (local business search)
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
BrightLocal Primary Tier B
https://www.greatmarketing.ai/blog/local-seo-for-lawyers ↗
Confidence: 53/100 Vintage: 2026 Channel: Deep Crawl
Source Article
Local SEO for Lawyers: Complete 2026 Guide to Google Maps Rankings
Local SEO for Lawyers: The Complete 2026 Guide to Ranking on Google Maps Master local SEO for lawyers with this complete 2026 guide. Optimize your Google Business Profile, build citations, earn reviews, and rank in the local pack. Rafael Hernandez CEO and Co-Founder of Great Marketing AI I hope you …
Original Research
BrightLocal · Original study ↗

Cited from BrightLocal's Local Consumer Review Survey

Methodology documented
Industrymarketing
Plain Text
US consumers (local business search): 31% share of consumers requiring 4 5 stars or higher. Source: BrightLocal (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-4-5-stars-threshold-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-4-5-stars-threshold-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- share of consumers requiring 4 5 stars or higher for US consumers (local business search)<br><small>Source: BrightLocal (2026) · <a href="https://lighthousedata.io/data/consumers-4-5-stars-threshold-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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