B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
36%
36% -- brand engagement likelihood uplift for UK consumers (2025)
Consumers are 36% more likely to engage with brands they trust.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bauer Media Outdoor
Primary
Tier A
https://www.bauermediaoutdoor.com/lt/why-out-of-home ↗
Source Article
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Original Research
Bauer Media Outdoor
· Original study ↗
Methodology
From Bauer Media Outdoor 'The Moment for Trust' research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK consumers: 36% brand engagement likelihood uplift. Source: Bauer Media Outdoor (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-36-percent-more-likely-engage-trusted-brands
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<blockquote cite="https://lighthousedata.io/data/consumers-36-percent-more-likely-engage-trusted-brands" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- brand engagement likelihood uplift for UK consumers<br><small>Source: Bauer Media Outdoor (2025) · <a href="https://lighthousedata.io/data/consumers-36-percent-more-likely-engage-trusted-brands" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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