B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
76%
76% -- mobile online shopping usage rate for Consumers aged 25-34 (2026)
76% of consumers aged 25-34 use mobile devices for online shopping.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,183
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TGM Research
Primary
Tier A
https://tgmresearch.com/gen-z-consumer-behavior-2026.html ↗
Source Article
Gen Z Consumer Behavior in 2026: How Young Consumers Search, Shop, Decide
What Gen Z Consumer Behavior Looks Like In 2026
Gen Z Consumer Behavior in 2026: How Young Consumers Search, Shop, Decide
What makes Gen Z different in 2026 is about the process of how they search, consider, and decide. The traditional journey is becoming harder to predict since smartphones, social …
Original Research
TGM Research
· Original study ↗
Methodology
TGM E-commerce Studies 2026, online survey across multiple markets; respondents aged 25-34 (reported separately, not treated as Gen Z)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers aged 25-34: 76% mobile online shopping usage rate. Source: TGM Research (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-25-34-mobile-online-shopping-usage-2026
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<blockquote cite="https://lighthousedata.io/data/consumers-25-34-mobile-online-shopping-usage-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- mobile online shopping usage rate for Consumers aged 25-34<br><small>Source: TGM Research (2026) · <a href="https://lighthousedata.io/data/consumers-25-34-mobile-online-shopping-usage-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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