B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
46%
46% -- consumer trust in advertising for television and print advertisements (2023)
46% of consumers trust television and print advertisements.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://designerly.com/pros-and-cons-of-public-relations/ ↗
Source Article
What Are the Pros and Cons of Public Relations? - Designerly
Public relations can do many wonders for small businesses. When done properly, it can truly enhance your brand’s image, improve the company’s reputation and allow you to reach a large audience.
However, PR isn’t always the perfect strategy for marketing your company. While it’s cost-effective and ca…
Original Research
Statista
· Original study ↗
Methodology
Survey by Statista, as cited by Designerly article
Methodology documented
Segmentation
IndustryMedia
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
television and print advertisements: 46% consumer trust in advertising. Source: Statista (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumer-trust-tv-print-ads-46pct
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<blockquote cite="https://lighthousedata.io/data/consumer-trust-tv-print-ads-46pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- consumer trust in advertising for television and print advertisements<br><small>Source: Statista (2023) · <a href="https://lighthousedata.io/data/consumer-trust-tv-print-ads-46pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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