B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
92%
92% -- consumers trusting referrals for consumers (2023)
According to Nielsen, 92% of consumers trust referrals from people they know.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier B
https://linchpinseo.com/best-marketing-channels-for-your-ecommerce-business/ ↗
Source Article
Linchpin SEO : 13 Best Marketing Channels for Your eCommerce Business
The digital landscape is vast and dynamic, offering myriad ways for businesses to connect with their customers. For ecommerce businesses, navigating this complex web of opportunities can be daunting and exciting. The key to success lies not in mastering every available marketing channel but in ident…
Original Research
Nielsen
· Original study ↗
Methodology
Attributed to Nielsen
Methodology documented
Segmentation
IndustryeCommerce
RegionGlobal
RoleAll marketers
Channelreferral
Cite this stat
Plain Text
consumers: 92% consumers trusting referrals. Source: Nielsen (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumer-trust-referrals-nielsen
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<blockquote cite="https://lighthousedata.io/data/consumer-trust-referrals-nielsen" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- consumers trusting referrals for consumers<br><small>Source: Nielsen (2023) · <a href="https://lighthousedata.io/data/consumer-trust-referrals-nielsen" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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