B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
22%
22% -- consumer trust in advertising decline for consumer trust in advertising (2026)
Consumer trust in advertising has dropped by 22%.
- Based on Chapters Digital Solutions' analysis supported by GWI data
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GWI
Primary
Tier C
https://chapters-eg.com/blog/digital-marketing/full-funnel-marketing/ ↗
Source Article
Full Funnel Marketing Strategy for Sustainable Growth Engine
The Uncomfortable Truth About Single-Channel Marketing
Here’s a stat that should make every performance marketer uncomfortable: 96% of website visitors are not ready to buy on their first visit (Marketo). Yet the majority of marketing budgets are still structured as if every dollar spent should resu…
Original Research
GWI
· Original study ↗
Methodology
Publisher's own analysis supported by GWI data
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
consumer trust in advertising: 22% consumer trust in advertising decline. Source: GWI (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumer-trust-in-advertising-decline
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<blockquote cite="https://lighthousedata.io/data/consumer-trust-in-advertising-decline" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- consumer trust in advertising decline for consumer trust in advertising<br><small>Source: GWI (2026) · <a href="https://lighthousedata.io/data/consumer-trust-in-advertising-decline" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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