B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
45%
45% -- consumer switching rate for US consumers (December 2021)
45% of surveyed consumers reported buying items from a store other than their primary grocer at least once a month due to supply strains or a poor online ordering experience.
- Attributed specifically to supply strains or poor online ordering experience
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
December 2021
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
50
Methodology
45
Freshness
81
Source
Ipsos
Primary
Tier A
https://www.supplychaindive.com/news/grocers-managing-twin-pressures-supply-chain-disruption-inflati… ↗
Source Article
How grocers are managing the twin pressures of inflation and supply chain disruption
This story is the fourth in a series on key trends that will impact grocers in 2022.
Like grocers across the country, Karns Foods in Pennsylvania is grappling with rising prices and a rotating cast of supply chain shortages. That lack of control has been tough to swallow for Scott Karns, the 10-stor…
Original Research
Ipsos
· Original study ↗
Methodology
Ipsos survey
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
US consumers: 45% consumer switching rate. Source: Ipsos (December 2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumer-switching-grocers-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumer-switching-grocers-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- consumer switching rate for US consumers<br><small>Source: Ipsos (December 2021) · <a href="https://lighthousedata.io/data/consumer-switching-grocers-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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