B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
62%
62% -- consumer brand association rate for consumatori romani (2025)
Conform studiului iVent-Vibe (iSense Solutions), 62% dintre consumatori asociază pozitiv brandurile care oferă experiențe relevante.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2025
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
iSense Solutions
Primary
Tier B
https://fieldstar.ro/pos-festival-sau-tiktok-cum-alegi-canalele-potrivite-pentru-publicul-tau/ ↗
Source Article
POS, Festival sau TikTok? Cum alegi canalele potrivite pentru publicul tau
Alegerea canalului de comunicare nu tine doar de trenduri, ci mai ales de context. Consumatorii iau decizii in locuri diferite: cumpara la raft, se conecteaza la evenimente si sharuiesc online. Provocarea pentru branduri este sa gaseasca echilibrul intre aceste spatii si sa stie ce public sa atinga,…
Original Research
iSense Solutions
· Original study ↗
Methodology
Studiul iVent-Vibe realizat de iSense Solutions
Methodology documented
Segmentation
IndustryRetail
RegionEMEA
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
consumatori romani: 62% consumer brand association rate. Source: iSense Solutions (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumatori-branduri-experiente-relevante
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<blockquote cite="https://lighthousedata.io/data/consumatori-branduri-experiente-relevante" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- consumer brand association rate for consumatori romani<br><small>Source: iSense Solutions (2025) · <a href="https://lighthousedata.io/data/consumatori-branduri-experiente-relevante" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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