B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
22%
22% -- online almost constantly rate for US adults 50 to 64 (2021)
22% of US adults ages 50 to 64 reported being online almost constantly.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2021
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier B
https://www.rossmediasolutions.com/2022/10/technology-to-market-to-seniors/ ↗
Source Article
Technology Usage Among Seniors | Ross Media Solutions
Does your business count senior adults among its customers? If so, technology can help you reach them – really! Seniors are the fastest-growing users of key technologies, including smartphones, tablets, computers, and social media – and strategic digital marketing can reach them there.
Baby boomers …
Original Research
Pew Research Center
· Original study ↗
Methodology
Pew Research Center survey data cited via Ross Media Solutions
Methodology documented
Segmentation
Industrymedia_entertainment
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
US adults 50 to 64: 22% online almost constantly rate. Source: Pew Research Center (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/constant-online-boomers-2021
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<blockquote cite="https://lighthousedata.io/data/constant-online-boomers-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- online almost constantly rate for US adults 50 to 64<br><small>Source: Pew Research Center (2021) · <a href="https://lighthousedata.io/data/constant-online-boomers-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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