B Evidence Grade B Graded under review Safe to Cite Aging

74%

74% -- share saying consolidated customer view is crucial for sales professionals (2024)

Name: Share Saying Consolidated Customer View Is Crucial Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-26

2024 · SugarCRM

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Attribution: SugarCRM View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

74%

Unit

Percentage

Data Vintage

2024

Entity

sales professionals

Geography

North America

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

SugarCRM Primary Tier B

https://vertify.com/blog/pros-and-cons-to-marketing-automation-tools-integrated-with-sugarcrm/ ↗

Confidence: 53/100 Vintage: 2024 Channel: Deep Crawl

Source Article

Marketing Automation Tools Integrated with SugarCRM: Pros and Cons

Pros and Cons to Marketing Automation Tools Integrated with SugarCRM 10 Reasons why Businesses May Be Looking into Integrating SugarCRM With Marketing Automation Top sales and marketing teams have proven they can boost sales, implement excellent marketing campaigns, and design incredible customer ex…

Original Research

SugarCRM · Original study ↗

Methodology

SugarCRM survey

Methodology documented

Segmentation

IndustryB2B RegionNorth America Rolesales professionals Channelcontent

Cite this stat

Plain Text

sales professionals: 74% share saying consolidated customer view is crucial. Source: SugarCRM (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consolidated-customer-view-74

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<blockquote cite="https://lighthousedata.io/data/consolidated-customer-view-74" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- share saying consolidated customer view is crucial for sales professionals<br><small>Source: SugarCRM (2024) · <a href="https://lighthousedata.io/data/consolidated-customer-view-74" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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