B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
80%
80% -- brand recognition increase for branding (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
palocreative.com
Primary
Tier C
https://www.palocreative.com/blog/the-power-of-color-exploring-the-world-of-color-theory-in-marketin… ↗
Source Article
The Power of Color: Exploring the World of Color Theory in Marketing
The Power of Color: Exploring the World of Color Theory in Marketing
Color is more powerful than we realize. How colors interact with each other can affect our emotions and perceptions, and in marketing, it can influence behavior and purchasing decisions. Think about the main goal of marketers – to …
Original Research
palocreative.com
· Original study ↗
Methodology
Cited research; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
branding: 80% brand recognition increase. Source: palocreative.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consistent-colors-brand-recognition-80
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<blockquote cite="https://lighthousedata.io/data/consistent-colors-brand-recognition-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- brand recognition increase for branding<br><small>Source: palocreative.com (2025) · <a href="https://lighthousedata.io/data/consistent-colors-brand-recognition-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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