B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
51%
51% -- segment rating sustainability important for Conscientious Traditionalists segment (2022)
51% of the Conscientious Traditionalists segment rate sustainability as an important consideration when choosing who to bank with.
- Highest returns (60%) take precedence for this segment
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2022
Entity
Sample Size
12,016
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/money-talks-but-what-about-sustainable-finance/ ↗
Source Article
Money talks but what about sustainable finance? - Savanta
Only 38% of consumers consider ethical / sustainable investment opportunities when choosing their financial provider.
Sustainable finance is not top of mind for consumers. In fact, it’s bottom of their list, with only 38% considering ethical / sustainable investment opportunities when choosing their…
Original Research
Savanta
· Original study ↗
Methodology
Segment-level finding from Savanta survey of 12,016 adults in UK, US, Canada
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Conscientious Traditionalists segment: 51% segment rating sustainability important. Source: Savanta (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/conscientious-traditionalists-sustainability-51
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<blockquote cite="https://lighthousedata.io/data/conscientious-traditionalists-sustainability-51" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- segment rating sustainability important for Conscientious Traditionalists segment<br><small>Source: Savanta (2022) · <a href="https://lighthousedata.io/data/conscientious-traditionalists-sustainability-51" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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