B
Evidence Grade B
Graded
under review
Safe to Cite
Current
20%
20% -- share of people who are connectors for P&G Word of Mouth Group (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Procter & Gamble Word of Mouth Group
Primary
Tier C
http://www.argentumstrategy.com/the-care-and-feeding-of-your-brand-ambassadors/ ↗
Source Article
The Care and Feeding of Your Brand Ambassadors
Original Research
Procter & Gamble Word of Mouth Group
· Original study ↗
Methodology
Internal estimate from P&G Word of Mouth Group, cited secondhand by author
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
P&G Word of Mouth Group: 20% share of people who are connectors. Source: Procter & Gamble Word of Mouth Group (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/connectors-percentage-pg-wom
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<blockquote cite="https://lighthousedata.io/data/connectors-percentage-pg-wom" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- share of people who are connectors for P&G Word of Mouth Group<br><small>Source: Procter & Gamble Word of Mouth Group (2026) · <a href="https://lighthousedata.io/data/connectors-percentage-pg-wom" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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