C
Evidence Grade C
Use with Hedging
Aging
$4
$4 -- cpc for Connected TV (CTV) advertising market (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$4
Unit
Currency Usd
Data Vintage
2024
Entity
Geography
APAC
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
SMN and DigitalInfact
Primary
Tier B
https://www.exchangewire.jp/2021/10/27/interview-smn-abema/ ↗
Source Article
テレデジ時代のコネクテッドＴＶ広告価値を定義する[インタビュー] - Exchangewire Japan
テレデジ時代のコネクテッドＴＶ広告価値を定義する[インタビュー]
国内大手テレビメーカーのユーザー視聴データをTVBridgeというプロダクトで提供するSMNとABEMAは、コネクテッドテレビ（以降CTV）広告事業領域において、業務提携を行った。
両者の業務提携の内容と、その取り組みの背景にある市場感について、SMN執行役員 兼 ネクスジェンデジタル 代表取締役 谷本秀吉氏、SMN事業戦略室 室長 シニアプロデューサー 高岡 滋氏、AbemaTVシニアプロダクトマネージャー 綾瀬 龍一氏にお話を伺った。
（聞き手：ExchangeWire JAPAN 野下 智之）
－自己紹介をお願いします
綾…
Also cited by
2026-08-19
Original Research
SMN and DigitalInfact
· Original study ↗
Methodology
Prediction by SMN and DigitalInfact
Methodology documented
Segmentation
IndustryMedia
RegionAPAC
Channelpaid_ads
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Connected TV (CTV) advertising market: $4 cpc. Source: SMN and DigitalInfact (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/connectedtv_ad_spend_prediction
HTML Embed
<blockquote cite="https://lighthousedata.io/data/connectedtv_ad_spend_prediction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$4</strong> -- cpc for Connected TV (CTV) advertising market<br><small>Source: SMN and DigitalInfact (2024) · <a href="https://lighthousedata.io/data/connectedtv_ad_spend_prediction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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