B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
14%
14% -- connected tv budget share for Global advertising industry (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
83
Source
Nielsen
Primary
Tier A
https://ppc.land/streaming-surpasses-traditional-tv-in-germany-for-first-time/ ↗
Source Article
Streaming surpasses traditional TV in Germany for first time
Video streaming has overtaken traditional television in Germany for the first time, according to a study from digital industry association Bitkom. The survey, presented ahead of the IFA consumer electronics trade fair on September 2, 2024, shows that 87% of Germans aged 16 and above now stream films…
Original Research
Nielsen
· Original study ↗
Methodology
Global projections
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Global advertising industry: 14% connected tv budget share. Source: Nielsen (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/connected-tv-budget-share-growth-2025
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<blockquote cite="https://lighthousedata.io/data/connected-tv-budget-share-growth-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- connected tv budget share for Global advertising industry<br><small>Source: Nielsen (2025) · <a href="https://lighthousedata.io/data/connected-tv-budget-share-growth-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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