B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
39%
39% -- connected tv ad spend growth for Connected TV industry (2022)
Connected TV ad spend is expected to grow by 39% in 2022.
- forecast/projected growth
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (5)
Modern Retail
Primary
Tier B
https://www.modernretail.co/retailers/why-hoka-is-experimenting-with-connected-tv-in-its-first-globa… ↗
Source Article
Why Hoka is experimenting with connected TV in its first global campaign
Also cited by
statista.com
https://www.statista.com/
2026-08-15
iab.com
https://www.iab.com/
2026-08-15
emarketer.com
https://www.emarketer.com/
2026-08-15
streamtvinsider.com
https://www.streamtvinsider.com/
2026-08-15
Original Research
Modern Retail
· Original study ↗
Methodology
IAB NewFronts in conjunction with Standard Media Index and Advertiser Perceptions
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Connected TV industry: 39% connected tv ad spend growth. Source: Modern Retail (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/connected-tv-ad-spend-growth
HTML Embed
<blockquote cite="https://lighthousedata.io/data/connected-tv-ad-spend-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- connected tv ad spend growth for Connected TV industry<br><small>Source: Modern Retail (2022) · <a href="https://lighthousedata.io/data/connected-tv-ad-spend-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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