B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
98%
98% -- connected tv ad completion rate for Connected TV advertising (2019)
Completion rates for Connected TV ads can reach as high as 98% according to Comscore and Nielsen.
- The rate represents an upper bound ('can be as high as 98%')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
98%
Unit
Percentage
Data Vintage
2019
Entity
Geography
MEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Comscore and Nielsen
Primary
Tier B
https://lumenad.com/when-to-use-advanced-tv/ ↗
Source Article
When to Use Advanced TV - LumenAd's Guide for Marketers
When to Use Advanced TV
It all boils down to this: Advanced TV is how you reach cord-cutters. Advanced TV is an umbrella term for TV that is not delivered in traditional formats (i.e., broadcast, satellite and cable).
Filling that cord-cutter void is vitally important for modern marketers because, p…
Original Research
Comscore and Nielsen
· Original study ↗
Methodology
Comscore and Nielsen data cited by LumenAd; peak completion rate for Connected TV ads
Methodology documented
Segmentation
IndustryMedia
RegionMEA
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Connected TV advertising: 98% connected tv ad completion rate. Source: Comscore and Nielsen (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/connected-tv-ad-completion-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/connected-tv-ad-completion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>98%</strong> -- connected tv ad completion rate for Connected TV advertising<br><small>Source: Comscore and Nielsen (2019) · <a href="https://lighthousedata.io/data/connected-tv-ad-completion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.