B
Evidence Grade B
Graded
under review
Safe to Cite
Current
41%
41% -- most chosen brand likelihood for connected brands (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BAV Group (VMLY&R)
Primary
Tier B
https://biuroprasowe.vmlyrpoland.com/87973-jak-osiagnac-rownowage-miedzy-bx-a-cx ↗
Source Article
Jak osiągnąć równowagę między BX a CX
Original Research
BAV Group (VMLY&R)
· Original study ↗
Methodology
Internal BAV (BrandAsset Valuator) data cited in VMLY&R article; methodology not specified.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
connected brands: 41% most chosen brand likelihood. Source: BAV Group (VMLY&R) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/connected-brands-most-chosen-41
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<blockquote cite="https://lighthousedata.io/data/connected-brands-most-chosen-41" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- most chosen brand likelihood for connected brands<br><small>Source: BAV Group (VMLY&R) (2026) · <a href="https://lighthousedata.io/data/connected-brands-most-chosen-41" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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