B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
4.82%
4.82% -- dial to connect rate for B2B cold calling on standard provider data (2026)
Connect rates on standard provider data were 4.82% before halving to 2.3% in a year.
- Historical starting point before connect rates halved over the course of a year
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4.82%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
sentrama.com
Primary
Tier C
https://www.sentrama.com/outbound-platform ↗
Source Article
Sentrama | Outbound Platform: 15+ Human Conversations an Hour
More conversations.More meetings.From your existing team.
15+ live conversations an hour, per rep, from the team you already have. Sentrama gets every rep to a 25%+ connect rate... 2.5x the best published benchmark. Same reps, same hours, more qualified meetings booked.
Trusted by the world's best B…
Original Research
sentrama.com
· Original study ↗
Methodology
Year-over-year decline from 4.82% to 2.3%; midpoint not applicable, endpoint extracted
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B cold calling on standard provider data: 4.82% dial to connect rate. Source: sentrama.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/connect-rate-decline-standard-data
HTML Embed
<blockquote cite="https://lighthousedata.io/data/connect-rate-decline-standard-data" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.82%</strong> -- dial to connect rate for B2B cold calling on standard provider data<br><small>Source: sentrama.com (2026) · <a href="https://lighthousedata.io/data/connect-rate-decline-standard-data" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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