B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
78%
78% -- purchase advocacy rate for consumers (2025)
78% of consumers surveyed by Cone/Porter Novelli would recommend that others purchase from a purpose-driven company.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cone/Porter Novelli
Primary
Tier C
https://studionoel.co.uk/organisational-branding ↗
Source Article
The Power of Organisational Branding - Studio Noel
Organisational branding made clear: Building identity with purpose
We’re used to seeing the branding of our favourite products, but when it comes to large organisations, or corporate brands, the idea of branding can feel a little more abstract.
In truth, organisational branding is one of the most mi…
Original Research
Cone/Porter Novelli
· Original study ↗
Methodology
Cone/Porter Novelli survey, cited secondhand
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 78% purchase advocacy rate. Source: Cone/Porter Novelli (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cone-porter-novelli-purpose-driven-advocacy-78
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<blockquote cite="https://lighthousedata.io/data/cone-porter-novelli-purpose-driven-advocacy-78" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- purchase advocacy rate for consumers<br><small>Source: Cone/Porter Novelli (2025) · <a href="https://lighthousedata.io/data/cone-porter-novelli-purpose-driven-advocacy-78" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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