B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1,000
1,000 -- customer service interactions analyzed for customer service interactions (Berger & Packard research) (2023)
Jonah Berger and Grant Packard analyzed over 1,000 customer service interactions in their research.
- The source specifies 'over 1,000' interactions rather than exactly 1,000
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1,000
Unit
Count
Data Vintage
2023
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Jonah Berger and Grant Packard
Primary
Tier B
https://execsintheknow.com/magazines/july-2023-issue/voice-to-visualization-powering-actionable-insi… ↗
Source Article
Voice to Visualization: Powering Actionable Insights with Voice Analytics
Voice to Visualization: Powering Actionable Insights with Voice Analytics
Voice Analytics is the key to unlocking true customer-centricity.
By Frank Pettinato, CEO of Avantive Solutions
Organizations worldwide are in constant pursuit In the ever-evolving landscape of digital transformation and rapid…
Original Research
Jonah Berger and Grant Packard
· Original study ↗
Methodology
Research by Jonah Berger and Grant Packard on concrete language effects; described as comprehensive analysis
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customer service interactions (Berger & Packard research): 1,000 customer service interactions analyzed. Source: Jonah Berger and Grant Packard (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/concrete-language-customer-service-interactions
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<blockquote cite="https://lighthousedata.io/data/concrete-language-customer-service-interactions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1,000</strong> -- customer service interactions analyzed for customer service interactions (Berger & Packard research)<br><small>Source: Jonah Berger and Grant Packard (2023) · <a href="https://lighthousedata.io/data/concrete-language-customer-service-interactions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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