B
Evidence Grade B
Safe to Cite
Dated
95%
95% -- viewability measurement improvement for Comscore's viewability measurement (2013)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2013
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Comscore
Primary
Tier A
http://www.comscore.com/dut/Insights/Blog/Lifting_of_MRC_Advisory_on_Digital_Ad_Viewability_Signals_… ↗
Source Article
Lifting of MRC Advisory on Digital Ad Viewability Signals New Era of Accountability
Lifting of MRC Advisory on Digital Ad Viewability Signals New Era of Accountability
As a career media researcher, one of the most exciting things for me about working in the digital space, and at Comscore, is the way that technology is infused into digital audience measurement. Innovation in digital…
Original Research
Comscore
· Original study ↗
Methodology
Hybrid approach combining Geometric method with Timing method
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Comscore's viewability measurement: 95% viewability measurement improvement. Source: Comscore (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/comscore-viewability-improvement
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<blockquote cite="https://lighthousedata.io/data/comscore-viewability-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- viewability measurement improvement for Comscore's viewability measurement<br><small>Source: Comscore (2013) · <a href="https://lighthousedata.io/data/comscore-viewability-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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