B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

38%

38% -- likelihood to visit business with complete listings for consumers searching online business listings (2015)

Name: Likelihood To Visit Business With Complete Listings Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-03

2015 · Google / Ipsos MediaCT

Consumers are 38% more likely to visit businesses with more complete listings.

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Attribution: Google / Ipsos MediaCT View source

Lighthouse Research Team

Last verified: 2026-10-03 · How we verify data →

Source verified Evidence graded

Value

38%

Unit

Percentage

Data Vintage

2015

Entity

consumers searching online business listings

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Google / Ipsos MediaCT Primary Tier B

http://barterco.com/2015/03/ ↗

Confidence: 28/100 Vintage: 2015 Channel: Common Crawl

Source Article

March 2015

Original Research

Google / Ipsos MediaCT · Original study ↗

Methodology

Research conducted by Google and Ipsos MediaCT

Methodology documented

Segmentation

IndustryRetail RegionGlobal RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

consumers searching online business listings: 38% likelihood to visit business with complete listings. Source: Google / Ipsos MediaCT (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/complete-listings-visit-lift-google-ipsos

HTML Embed

<blockquote cite="https://lighthousedata.io/data/complete-listings-visit-lift-google-ipsos" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- likelihood to visit business with complete listings for consumers searching online business listings<br><small>Source: Google / Ipsos MediaCT (2015) · <a href="https://lighthousedata.io/data/complete-listings-visit-lift-google-ipsos" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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