B
Evidence Grade B
Graded
under review
Safe to Cite
Current
41%
41% -- share of business professionals valuing competitor information for business professionals (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BiQ
Primary
Tier C
https://archintel.com/competitive-intelligence-news/more-entrepreneurs-convinced-that-marketing-comp… ↗
Source Article
More Entrepreneurs Convinced That Marketing Competitor Analysis Leads to Revenue Gain
Original Research
BiQ
· Original study ↗
Methodology
Survey cited by BiQ blog via secondary article; original survey details not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
business professionals: 41% share of business professionals valuing competitor information. Source: BiQ (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/competitor-info-crucial-business-success
HTML Embed
<blockquote cite="https://lighthousedata.io/data/competitor-info-crucial-business-success" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- share of business professionals valuing competitor information for business professionals<br><small>Source: BiQ (2026) · <a href="https://lighthousedata.io/data/competitor-info-crucial-business-success" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.