B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

6%

6% -- share of cases competitor had failed installation for other reasons for B2B technology competitor customers (2026)

2026  · Topline Strategy Group

In a Voice of the Competitors' Customers study for a client, 6% of the competitor's customers had experienced a failed installation for reasons other than product catalog module flaws.

  • Data comes from a single case study of a specific competitor's customer base rather than a broad industry benchmark
  • Part of a breakdown explaining the 95% of competitor customers where the initial narrative was not true
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Attribution: Topline Strategy Group View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2026
Entity
B2B technology competitor customers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Topline Strategy Group Primary Tier B
https://toplinestrategy.com/the-worst-competitive-intelligence/ ↗
Confidence: 53/100 Vintage: 2026 Channel: Deep Crawl
Source Article
The Worst Competitive Intelligence
It is human nature to love converts. There is something deeply satisfying about someone who has been on the other side and has now come around to your point of view. This holds true whether you are talking about politics, religion or B2B technology. For B2B technology companies, when a customer ‘con…
Original Research
Topline Strategy Group · Original study ↗

Topline Strategy Voice of the Competitors' Customers study

Methodology documented
Industrymarketing
Plain Text
B2B technology competitor customers: 6% share of cases competitor had failed installation for other reasons. Source: Topline Strategy Group (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/competitor-failed-installation-6pct
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<blockquote cite="https://lighthousedata.io/data/competitor-failed-installation-6pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- share of cases competitor had failed installation for other reasons for B2B technology competitor customers<br><small>Source: Topline Strategy Group (2026) · <a href="https://lighthousedata.io/data/competitor-failed-installation-6pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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