B
Evidence Grade B
Graded
under review
Safe to Cite
Current
31%
31% -- share of cases competitor viewed as acceptable with other strengths for B2B technology competitor customers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Topline Strategy Group
Primary
Tier B
https://toplinestrategy.com/the-worst-competitive-intelligence/ ↗
Source Article
The Worst Competitive Intelligence
It is human nature to love converts. There is something deeply satisfying about someone who has been on the other side and has now come around to your point of view. This holds true whether you are talking about politics, religion or B2B technology. For B2B technology companies, when a customer ‘con…
Original Research
Topline Strategy Group
· Original study ↗
Methodology
Topline Strategy Voice of the Competitors' Customers study
Methodology documented
Segmentation
IndustryB2B
Company SizeEnterprise
RoleAll marketers
Cite this stat
Plain Text
B2B technology competitor customers: 31% share of cases competitor viewed as acceptable with other strengths. Source: Topline Strategy Group (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/competitor-acceptable-with-strengths-31pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/competitor-acceptable-with-strengths-31pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- share of cases competitor viewed as acceptable with other strengths for B2B technology competitor customers<br><small>Source: Topline Strategy Group (2026) · <a href="https://lighthousedata.io/data/competitor-acceptable-with-strengths-31pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.