B
Evidence Grade B
Graded
under review
Safe to Cite
Current
12%
12% -- dissatisfaction rate for price comparison sites (financial products) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Which? Money
Primary
Tier A
https://bestadvice.co.uk/comparison-sites-fare-poorly-in-which-survey/ ↗
Source Article
Comparison sites fare poorly in Which? survey
Original Research
Which? Money
· Original study ↗
Methodology
Which? Money survey of Which? members
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
price comparison sites (financial products): 12% dissatisfaction rate. Source: Which? Money (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/comparison-site-unhappy-quotes
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<blockquote cite="https://lighthousedata.io/data/comparison-site-unhappy-quotes" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- dissatisfaction rate for price comparison sites (financial products)<br><small>Source: Which? Money (2026) · <a href="https://lighthousedata.io/data/comparison-site-unhappy-quotes" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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