B
Evidence Grade B
Graded
under review
Safe to Cite
Current
30%
30% -- roi increase for Company A (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
92
Source
Apte
Primary
Tier C
https://apte.ai/news/2025/04/24/mastering-multi-channel-attribution-the-key-to-optimal-marketing-per… ↗
Source Article
Mastering Multi-Channel Attribution: The Key to Optimal Marketing Performance - Apte - News on Marketing
Introduction: Why Multi-Channel Attribution Matters
In today’s increasingly interconnected digital landscape, understanding the customer journey is paramount for performance marketers. Multi-channel attribution offers a nuanced perspective, enabling marketers to track and evaluate the effectiveness …
Original Research
Apte
· Original study ↗
Methodology
Case study on multi-channel attribution implementation
Methodology documented
Segmentation
Industrymarketing
Channelmulti-channel
Cite this stat
Plain Text
Company A: 30% roi increase. Source: Apte (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/company-a-30-percent-increase-roi
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<blockquote cite="https://lighthousedata.io/data/company-a-30-percent-increase-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- roi increase for Company A<br><small>Source: Apte (2026) · <a href="https://lighthousedata.io/data/company-a-30-percent-increase-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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