B
Evidence Grade B
Graded
under review
Safe to Cite
Current
20%
20% -- roi increase for companies utilizing multi-channel attribution (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
92
Source
Apte
Primary
Tier C
https://apte.ai/news/2025/09/29/mastering-the-art-of-multi-channel-attribution-a-comprehensive-bluep… ↗
Source Article
Mastering the Art of Multi-Channel Attribution: A Comprehensive Blueprint for Performance Marketers - Apte - News on Marketing
Introduction: The Crucial Role of Multi-Channel Attribution
In todays interconnected digital landscape, understanding customer behavior across various marketing channels is more important than ever. Multi-channel attribution provides performance marketers with the insights needed to accurately track…
Original Research
Apte
· Original study ↗
Methodology
Research indicates
Methodology documented
Segmentation
Industrymarketing
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
companies utilizing multi-channel attribution: 20% roi increase. Source: Apte (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/companies-utilizing-multi-channel-attribution-roi-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/companies-utilizing-multi-channel-attribution-roi-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- roi increase for companies utilizing multi-channel attribution<br><small>Source: Apte (2026) · <a href="https://lighthousedata.io/data/companies-utilizing-multi-channel-attribution-roi-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.