B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
50%
50% -- share of companies using video for staff motivation for companies (Melcrum members) (2026)
50% of companies surveyed use video to motivate staff and increase loyalty.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
350
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Speakeasy / Melcrum
Primary
Tier B
http://www.speak.co.uk/industry-chat/melcrum-survey-results/ ↗
Source Article
Melcrum Survey Results
Original Research
Speakeasy / Melcrum
· Original study ↗
Methodology
Survey of Melcrum members on use of film and video as staff engagement tool
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies (Melcrum members): 50% share of companies using video for staff motivation. Source: Speakeasy / Melcrum (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/companies-use-video-motivate-staff
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<blockquote cite="https://lighthousedata.io/data/companies-use-video-motivate-staff" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- share of companies using video for staff motivation for companies (Melcrum members)<br><small>Source: Speakeasy / Melcrum (2026) · <a href="https://lighthousedata.io/data/companies-use-video-motivate-staff" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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