B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
33.6%
33.6% -- product priority rate for companies (2023)
According to a SuperOffice survey, 33.6% of companies cited products as their number one priority for the next five years.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
33.6%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SuperOffice
Primary
Tier C
https://makingsense.com/blog/post/the-winning-card-a-customer-centric-technology-partner ↗
Source Article
The winning card: a customer-centric technology partner
The winning card: a customer-centric technology partner
A key decision to make a difference, especially during a recession.
Mar 8, 2023
“Any customer can have a car painted any color he wants, as long as it is black.” The phrase, attributed to Henry Ford, is unusually current in the 21st century. Th…
Original Research
SuperOffice
· Original study ↗
Methodology
SuperOffice survey cited by Makingsense; company business priorities over next five years
Methodology documented
Segmentation
IndustryTechnology
Company SizeEnterprise
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
companies: 33.6% product priority rate. Source: SuperOffice (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/companies-prioritize-products-superoffice
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<blockquote cite="https://lighthousedata.io/data/companies-prioritize-products-superoffice" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33.6%</strong> -- product priority rate for companies<br><small>Source: SuperOffice (2023) · <a href="https://lighthousedata.io/data/companies-prioritize-products-superoffice" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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