B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
72%
72% -- share of companies not reviewing ad campaigns in over a month for companies running ad campaigns (2024)
72% of companies have not looked at their ad campaigns in over a month.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2024
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WebFX
Primary
Tier C
https://jarthur.co/is-paid-search-a-good-fit-for-my-business/ ↗
Source Article
Is Paid Search A Good Fit For My Business? | J. Arthur & Co
While there are still some remnants of the Wild West spirit evident in online marketing, it’s important to be realistic about what can be achieved in a given timeframe, especially when you’re considering entering competitive markets or competing with established brands.
Unfortunately, many businesse…
Original Research
WebFX
· Original study ↗
Methodology
Cited from WebFX
Methodology documented
Segmentation
IndustryB2B
RegionNorth America
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
companies running ad campaigns: 72% share of companies not reviewing ad campaigns in over a month. Source: WebFX (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/companies-not-reviewing-ad-campaigns-72
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<blockquote cite="https://lighthousedata.io/data/companies-not-reviewing-ad-campaigns-72" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- share of companies not reviewing ad campaigns in over a month for companies running ad campaigns<br><small>Source: WebFX (2024) · <a href="https://lighthousedata.io/data/companies-not-reviewing-ad-campaigns-72" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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