B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
68%
68% -- share of companies not measuring sales funnel for companies (2025)
About 68% of companies have not identified or attempted to measure their sales funnel.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
lutyca.com
Primary
Tier C
https://lutyca.com/branding-reputation-management/brand-funnel-explained/ ↗
Source Article
Brand Funnel Explained: From Awareness to Advocacy
To thrive, businesses need a strategic approach to attracting, engaging, and converting customers. The brand funnel helps frame this strategy, offering valuable insights into customer engagement and brand performance. It helps shape and define successful marketing strategies.
- The brand funnel stan…
Original Research
lutyca.com
· Original study ↗
Methodology
Cited secondary source; original survey not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies: 68% share of companies not measuring sales funnel. Source: lutyca.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/companies-not-measuring-sales-funnel
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<blockquote cite="https://lighthousedata.io/data/companies-not-measuring-sales-funnel" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- share of companies not measuring sales funnel for companies<br><small>Source: lutyca.com (2025) · <a href="https://lighthousedata.io/data/companies-not-measuring-sales-funnel" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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