B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
58%
58% -- share of companies without testing framework for companies running A/B tests (2026)
58% of companies have no framework for deciding what or how to test.
- Original survey or study source not named
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
kirro.io
Primary
Tier C
https://kirro.io/testing-methodology ↗
Source Article
A/B testing methods: pick the right one | Kirro
Only 1 in 7 A/B tests reach statistical significance. That’s an 86% failure rate. And yet 58% of companies have no framework for deciding what or how to test.
Those two stats are connected. Bad methodology is why most tests fail. Not bad ideas.
This section covers the science behind reliable testing…
Original Research
kirro.io
· Original study ↗
Methodology
Original survey source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies running A/B tests: 58% share of companies without testing framework. Source: kirro.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/companies-no-testing-framework-58
HTML Embed
<blockquote cite="https://lighthousedata.io/data/companies-no-testing-framework-58" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- share of companies without testing framework for companies running A/B tests<br><small>Source: kirro.io (2026) · <a href="https://lighthousedata.io/data/companies-no-testing-framework-58" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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