B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- share of companies monetizing data for companies (global) (2026)
About 40% of companies have begun monetizing data.
- Reported as approximately 40%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://www.alkemi.ai/blog/bring-your-data-to-life-new-standard-for-data-providers ↗
Source Article
Bring Your Data to Life: The New Standard for Data Providers
Original Research
McKinsey
· Original study ↗
Methodology
McKinsey research cited by Alkemi
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies (global): 40% share of companies monetizing data. Source: McKinsey (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/companies-monetizing-data-mckinsey
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<blockquote cite="https://lighthousedata.io/data/companies-monetizing-data-mckinsey" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of companies monetizing data for companies (global)<br><small>Source: McKinsey (2026) · <a href="https://lighthousedata.io/data/companies-monetizing-data-mckinsey" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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