B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
80%
80% -- share of time companies misjudge customer needs for companies (2026)
Companies misjudge customer needs approximately 80% of the time.
- Approximation ("about 80% of the time")
- Cited as general research
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
altersquare.io
Primary
Tier C
https://altersquare.io/blog/designing-software-non-technical-domain-heavy-users ↗
Source Article
Designing Software for Non-Technical, Domain
Original Research
altersquare.io
· Original study ↗
Methodology
Unattributed research claim
Methodology documented
Segmentation
IndustrySaaS
Company SizeMid-market
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
companies: 80% share of time companies misjudge customer needs. Source: altersquare.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/companies-misjudge-customer-needs
HTML Embed
<blockquote cite="https://lighthousedata.io/data/companies-misjudge-customer-needs" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of time companies misjudge customer needs for companies<br><small>Source: altersquare.io (2026) · <a href="https://lighthousedata.io/data/companies-misjudge-customer-needs" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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