B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
82%
82% -- weekly reach for Australian commercial radio (2004)
Commercial radio reached 82% of Australians aged over ten years in an average week during 2004.
- Based on Nielsen Media Research surveys 1-8 across metropolitan markets / five capital cities
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2004
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen Media Research
Primary
Tier A
http://www.commercialradio.com.au/news.cfm?show_year=2004 ↗
Source Article
Commercial Radio Australia
21-Dec-04 COMMERCIAL RADIO WELCOMES GOVERNMENT FOCUS ON DIGITAL RADIO
The commercial radio industry today welcomed the Federal Government�s announcement that it will begin the process for the introduction of digital radio.
��We are very pleased to see a focus at Ministerial level on this important i…
Original Research
Nielsen Media Research
· Original study ↗
Methodology
Nielsen Media Research, 2004
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australian commercial radio: 82% weekly reach. Source: Nielsen Media Research (2004). Via Lighthouse Intelligence -- https://lighthousedata.io/data/commercial-radio-weekly-reach-2004
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<blockquote cite="https://lighthousedata.io/data/commercial-radio-weekly-reach-2004" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- weekly reach for Australian commercial radio<br><small>Source: Nielsen Media Research (2004) · <a href="https://lighthousedata.io/data/commercial-radio-weekly-reach-2004" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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