B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
76%
76% -- weekly reach for Australian commercial radio (18-24-year-olds) (2016)
Australian commercial radio reached 76% of 18-24-year-olds weekly in 2016.
- Based on GfK radio ratings survey data primarily covering metropolitan markets
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
GfK
Primary
Tier A
http://www.commercialradio.com.au/content/mediareleases/2018/2018-01-29-record-numbers-listen-to-com… ↗
Source Article
Record numbers listen to commercial
More Australians tuned into live and local commercial radio throughout 2017 than ever before, with an average cumulative audience of nearly 10.5 million people listening each week in metropolitan areas, growing the audience by more than 200,000 people.
With survey one of the 2018 GfK radio ratings u…
Original Research
GfK
· Original study ↗
Methodology
GfK radio ratings data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australian commercial radio (18-24-year-olds): 76% weekly reach. Source: GfK (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/commercial-radio-18-24-reach-2016
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<blockquote cite="https://lighthousedata.io/data/commercial-radio-18-24-reach-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- weekly reach for Australian commercial radio (18-24-year-olds)<br><small>Source: GfK (2016) · <a href="https://lighthousedata.io/data/commercial-radio-18-24-reach-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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