B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- brand recognition increase for Brand recognition among consumers (impact of colour) (2022)
Colour can increase brand recognition by up to 80%.
- Stat is an upper bound ('up to')
- Secondary citation from Jill Morton's 'Why Color Matters'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Jill Morton
Primary
Tier C
https://www.gdayfrank.com/post/how-to-pick-your-brand-colours ↗
Source Article
How to pick your brand colours
How to pick (and juggle) your brand colours
Updated: May 31, 2022
A practical guide for considering your brand colour choices that captivate the attention of consumers.
YOUTUBE LIVESTREAM: https://youtu.be/DSQrTpfnRYw
SPOTIFY PODCAST: https://spoti.fi/3a6IJ60
APPLE PODCAST: https://apple.co/3NLyEdm
…
Original Research
Jill Morton
· Original study ↗
Methodology
Blog author cites Jill Morton's 'Why Color Matters' for the claim that colour can increase brand recognition by up to 80%; no underlying methodology or date provided in the article. Stat is an upper bound ('up to').
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brand recognition among consumers (impact of colour): 80% brand recognition increase. Source: Jill Morton (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/colour-increases-brand-recognition-80-percent
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<blockquote cite="https://lighthousedata.io/data/colour-increases-brand-recognition-80-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- brand recognition increase for Brand recognition among consumers (impact of colour)<br><small>Source: Jill Morton (2022) · <a href="https://lighthousedata.io/data/colour-increases-brand-recognition-80-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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